Owned by husband and wife, Sue and Dean Harding, Good Life was established in 2000, initially as a specialist mortgage and finance broking business. In 2003, we opened our first estate agency office covering Sunderland City area. Our objective was simply to treat people in the way we would expect to be treated ourselves and to modernise the marketing techniques used within, what we felt, was a tired estate agency industry.
We expanded into new premises on Ryhope Road in January 2006 and established ourselves as one of the three largest estate agents in the area and the leading agent in the City for service, approachability and professionalism.
In february 2007 we opened our second office in Whitburn Village which gave us a balanced presence for residential sales north and south of the City and along the coast from Roker, to Whitburn and Marsden and inland to Harton, Cleadon and Boldon.
Having been born and brought up in Sunderland and lived in the Cleadon Whitburn area for a number of years, we feel that we know the area as well, if not better, than anyone.
Our heart logo was designed to reflect the fact that we care passionately about what we do and how we do it. We've since become the most recognisable branded business in the area.
Dean Harding - Group Managing Director
Dean has an extensive wealth of experience in business management, marketing and customer service in financial services in the UK and overseas markets and has held senior management positions with some of the worlds largest companies. Dean left International Acceptance, where he was Chief Operating Officer International, in September 2005 to commit to Good Life full time and is now responsible for day to day management of the business .
Dean writes regularly in the press on financial and estate agency matters and is available for press comment if required.
Sue Harding - Senior Valuer and Joint Managing Director
Sue joined Good Life to set up the estate agent business in 2003 and brought with her a wealth of experience in media sales and advertising having spent a number of years working in radio, newspapers and Yellow Pages.
Her passion for people and property is clearly evident and has been the driving force behind developing Good Life Estate Agents into one of the most recognisable business brands in the area.
Sue has been keen to bring her media and advertising experience into the business and ensure that photography, brochures, advertising and service are all of the highest standards.
Dave Meads - Director of Financial Servies
Dave joined Good Life in February 2007 to run our mortgage advice business and brings with him a wealth of experience, having held senior positions with some of the worlds largest lenders.
Dave is completely focussed on ensuring our clients receive the very best mortgage advice service in the area.
Steve Neil - Lettings Services Director
Steve, previously Managing Director of lettings specialist LG Lets for 3 years, launched our new lettings division on 1st March 2007
With a wealth of knowledge of the lettings industry and previously with 12 years in the military, Steve is well placed to provide advice of the highest standards on all areas of lettings management, whether you are a landlord with one property or fifty and is eager to help landlords increase their portfolios.
Steve is supported by Susan Armstrong, our Manager of the Lettings Department who has 20 years valuable lettings experience in local authority as a Housing Officer and in the private sector, having been a Branch Manager of Countrywide Residential Lettings
Our business mission statement is simple;
To treat our clients in a way that we would expect to be treated ourselves.
Our business four core values;
Total Commitment and Effort
Outstanding Customer Service
Respect for Each Other as Employees
Remain Focussed on Company Objectives
